This book is a guide to working with and for a physician in a medical setting, while managing a skin care business. It offers in-depth methods for problem solving practical matters such as building a business plan, buying and selling products, dealing with office politics, apply tried and true treatments and protocols while increasing profits. Dietz depicts how a practitioner can become a liaison between the patient and doctor, offering a valuable service to the relationship, while building a properous business. In addition, topics such as office politics and rules and regulations are covered. Case studies are included, as well as chapters on handling difficult patients and situations. Features: Offers clear-cut steps for becoming a liaison between the physician and patient. Shows how to resolve conflicts and the stresses of office politics. Includes 75 color photographs of skin conditions and types. Provides experiences drawn from "real-life" situations. Copyright 2004
