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For Immediate Release

SpaRitual News Update Ritual announces partnership with SpaElegance!    

Los Angeles, CA (June 2007) - SpaRitual is proud to announce a partnership with Spa Elegance. Spa Elegance is the premier online supplier to the spa industry - with premium brands, superior customer service, and competitive prices that simplify the process of equipping, supplying, and managing a spa. They offer many added benefits to spa owners, earning them the reputation of having the most loyal customers in the spa industry. Spa Elegance is the preferred carrier of in-demand brands like SpaRitual, and provides only those products that attract clients and boost retail.

Dan Shorts, Spa Elegance's President and CEO, met with Marketing and Sales executives at SpaRitual to discuss the partnership: "Rather than carry every line out there, Spa Elegance carefully selects emerging brands and high-value essentials for a mix that eliminates guesswork, enhances spa treatments, and builds customer loyalty. We feel that SpaRitual is a superior, unique brand that will sell quite well to our customers. We are excited to offer our customers the luxury of SpaRitual's vegan spa and nail care products and look forward to a successful partnership."

Shel Pink, SpaRitual's creator and Vice President, was also on hand to discuss the new venture: "We are excited and honored to have been selected by Spa Elegance to be a part of their spa family." Added Pink, "Like Spa Elegance, SpaRitual is dedicated to the spa tradition by enlightening and educating spa professionals about how to enhance their customers' spa experience and improve their spa's bottom line."

SpaRitual Nail Lacquers, Elixirs and Chakra Care products are available to authorized spas and salons through SpaElegance; visit or call for more information and to place your orders. For more information on SpaRitual, please contact Jennifer Marlowe at 818-988-2228 or visit the SpaRitual website at

Beauty is the spontaneous expression of a harmonious mind, body and spirit. SpaRitual - one letter away from "spiritual" - combines luxury with a spirit-conscious philosophy. Dedicated to the environment, the line uses eco-friendly packaging and printing processes. The bottles are made from reusable glass and natural elements and are fully recyclable. The printing processes include soy-based inks, recycled and FSC certified papers. The line introduces 12 unique Nail Elixirs, which are Vegan and free of DBP (DBP, or dibutyl phthalate, is an ingredient that was recently banned in the European Union). Each exquisite SpaRitual product has been perfectly crafted to enhance your daily life. Enlighten yourself. Be a SpaRitualist. Because we all deserve to live the good life. 

Beauty     *Multi-Tasker elixir contains formaldehyde resin.





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